The IOANNA SOLEA brand is founded in Milan by Cypriot/Austrian designer in February 2013. The brand strives to combine the spirit of the luxurious with the poetic side of handcrafted techniques, often playing with the tension between raw and defined, providing a contemporary take on femininity with a touch of irony. A skillful combination of refinement and sensuality, with exceptional material and highly perfected detail for unique and stand out pieces that are entirely made in Italy.
The brand features handbags and necklaces that are inspired by nature - simple in form and structure and timeless in their elegance with a highly individual approach. Shapes are classic, almost muted with a strong blend of complementary surfaces with sudden pops of color that “break the silence”. A brass beetle bug as a leitmotif, literally takes us back to nature in a glamorous way. A nonchalant attitude for accessories that could easily be dressed up or dressed down accordingly, creating an effortless allure.
In 2016, the brand has been selected as one of the finalists of “who is on next? 2016” a fashion scouting project by Alraroma in collaboration with Vogue Italia.